=== Saxon Email Marketing Center ===
Contributors: saxonblade
Tags: email marketing, newsletter, email campaigns, mailing list, email templates
Requires at least: 6.2
Tested up to: 7.0
Requires PHP: 7.4
Stable tag: 1.0.0
License: GPLv2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html

Manage contacts, newsletter signups, email templates and email campaigns directly from your WordPress dashboard.

## <u>Description</u>

Saxon Email Marketing Center is a self-contained email marketing plugin for WordPress. Create and manage contacts, lists, templates, campaigns and newsletter signup forms directly from your WordPress dashboard. Saxon Email Marketing Center is designed to help you run email marketing campaigns from your own website without depending on third-party SaaS platforms for the core workflow. Everything you need to create and manage successful email campaigns has been rolled into one package - absolutely no need to share your customer base with anyone else.

Our system safely eases you in to the realm of email marketing with built-in sending-safeguards, designed to help you campaign in a responsible way and protect your reputation by gradually exposing your business to the email servers - limits are raised automatically as you become more experienced and more successful. Whether you are sending newsletters, promotions, announcements or product updates, Saxon Email Marketing Center gives you a structured campaign workflow with clear visibility and control over your subscriber data, campaign history and sending activity.


### <u>Core features</u>

* **👍Contact Management**
  * Contact database
  * Contact event history
  * Consent tracking
  * Import contacts from website
  * CSV bulk contact import
  * Contact suppression
  * Contact source tracking
  * Contact import support
  * Bulk contact actions


+ **👍Lists & Segmentation**
  - Unlimited contact lists
  - List memberships
  - Subscription status management
  - List filtering
  - Audience segmentation

* **👍Campaigns**
  * Draft campaigns
  * Scheduled campaigns
  * Immediate send campaigns
  * Recipient queue generation
  * Retry handling
  * Template preview
  * Test send to admin
  * Delivery tracking
  * Failure tracking

+ **👍Template Builder**
  - Visual email builder 
  - Block-based templates 
  - Template library 
  - Saved templates 
  - Template previews 
  - Reusable content blocks

* **👍Newsletter Forms**
  * Newsletter signup forms 
  * Shortcode support 
  * Consent checkbox support 
  * Honeypot protection 
  * Timing protection 
  * Optional Cloudflare Turnstile support

+ **👍Compliance**
  - Unsubscribe links 
  - Consent recording 
  - Consent history
  - Contact audit 
  - Suppression management 
  - Subscription management

* **👍Tracking & Reporting**
  * Click tracking 
  * Contact activity history

+ **👍Branding Studio**
  - Company branding 
  - Logo management 
  - Email colour controls 
  - Typography settings 
  - Footer configuration 
  - Compliance messaging


### <u>Pro features</u>
* **✅ Image Badges**\
Image badges provide the ability to creatively add prices and short messages to your product images. At the moment we provide 4 types: corner triangles; starburst; price tickets and ribbons - more on the way soon. All are configurable and designed for you to showcase your best features and prices, encouraging the recipient to make that all important 'click'.

* **✅ Email Preference Center**\
Our core unsubscribe model is functional and works well, maybe a little too well. It unsubscribes the contact without giving you a chance to persuade them otherwise. What our Email Preference Center does, is give you that chance - it lets the contact unsubscribe from lists individually. Clever use of list naming here could well retain the contact. I mean, would you unsubscribe from a list called 'Free Coupons & Vouchers'?

* **✅ Footer Message Personalization**\
Change the way you close your email, personalize the final message and make it your own. Use something 'catchy' that gets their interest and encourages them to follow through in contacting you.

Discourage bots and nuisance sign-ups to your Newsletter list. We have developed this extra security layer for your Newsletter forms that is designed specifically for that purpose. You can choose from 3 levels of difficulty and it is added to your form with a simple click of a box. Use in conjunction with Cloudflare Turnstile for a noticeable drop in junk email sign-ups.

## <u>Installation</u>

1. Upload the plugin files to the '/wp-content/plugins/saxon-email-marketing-center' directory, or install the plugin through the WordPress plugins screen.
2. Activate the plugin through the Plugins screen in WordPress.
3. Open Saxon Email Marketing Center in the WordPress admin area.
4. Configure your branding, sender settings and newsletter forms.
5. Create contacts, lists, templates and campaigns.


## <u>Third-party services</u>

### Cloudflare Turnstile

Saxon Email Marketing Center can optionally use Cloudflare Turnstile to protect newsletter forms from spam. This feature is disabled by default.

If the site administrator enables Cloudflare Turnstile in Saxon Email Marketing Center Settings, enters a Cloudflare Turnstile Site Key and Secret Key, and enables Turnstile on an individual newsletter form, the plugin loads Cloudflare's Turnstile JavaScript from `https://challenges.cloudflare.com/turnstile/v0/api.js` in the visitor's browser. When the form is submitted, the Turnstile response token is sent from your WordPress site to Cloudflare's verification endpoint at `https://challenges.cloudflare.com/turnstile/v0/siteverify` to confirm whether the Turnstile challenge was passed.

A Cloudflare Turnstile account/key pair is required to use this optional feature.

Service: https://www.cloudflare.com/products/turnstile/
Terms: https://www.cloudflare.com/application/terms/
Privacy Policy: https://www.cloudflare.com/privacypolicy/

## <u>Frequently Asked Questions</u>

**What does Saxon Email Marketing Center do?**\
Saxon Email Marketing Center lets you create email templates, manage contacts and lists, build campaigns and send them from inside WordPress.

**Why use Saxon Email Marketing Center instead of a third-party platform?**\
Saxon Email Marketing Center is designed to keep your campaign workflow inside WordPress. It helps you manage contacts, templates, campaigns and subscriber records from your own dashboard without depending on a separate SaaS-style marketing platform for the core workflow.

**What are Sending Limits and how do I increase them?**\
Sending Limits are built-in safety controls that help protect your sending reputation and reduce the risk of deliverability problems. They control how many emails can be sent in a campaign, how many can be sent over a 24-hour period, and when Saxon Email Marketing Center asks for extra confirmation before a larger send. Your limits increase automatically as your number of successful sends grows. You do not need to apply, upgrade, or contact support to progress. Simply keep sending responsibly, use good quality contact lists, and build a strong track record over time to increase your daily limit to the max allowed. If a campaign reaches a daily limit, Saxon Email Marketing Center will pause sending and resume automatically when capacity becomes available again (the following day).

**Does the plugin include newsletter signup forms?**\
Yes. Saxon Email Marketing Center includes newsletter signup form functionality to help you collect subscribers directly from your WordPress site. You can generate multiple forms and use them wherever you like using shortcodes.

**What subscriber and compliance tools are included?**\
Saxon Email Marketing Center includes features such as unsubscribe support, consent recording, suppression management, subscription status handling and contact activity history to help you maintain clearer subscriber records and workflows.

**Does Saxon Email Marketing Center support contact and list management?**\
Yes. The plugin includes contact management, audience lists, list memberships, subscription handling, suppression tools, import support and related contact history features.

**Is there a Pro version?**\
Yes. Saxon Email Marketing Center Pro adds premium features such as Image Badges, an Email Preference Center and Footer Message Personalization.

**Does the plugin require an external email service?**\
Saxon Email Marketing Center works within your WordPress environment and will use the WordPress built-in wp_mail() functionality out-of-the-box. We do recommend however, that you configure and use your own SMTP settings - especially if you are intending to send larger campaigns.

## <u>Screenshots</u>
1. ![Template Library](/assets/images/resources/template-library.png)
2. ![Campaign preview](/assets/images/resources/campaign-preview.png)
3. ![Pro Badges](/assets/images/resources/pro-badges.png)
4. ![Template Block Library](/assets/images/resources/template-block-library.png)
5. ![Dashboard](/assets/images/resources/dashboard.png)
6. ![Pro Featues](/assets/images/resources/pro-features.png)
7. ![Email Preference Center](/assets/images/resources/email-preference-center-example.png)
8. ![Newsletter Form](/assets/images/resources/newsletter-form.png)

## <u>Changelog</u>
v1.0.0\
Initial public release

## <u>Upgrade Notice</u>
v1.0.0\
Initial public release of Saxon Email Marketing Center.
