# NexaFlow Intelligence for WooCommerce — Documentation

**The WooCommerce Business Growth & Intelligence Platform**

> Turn WooCommerce Data Into Business Growth.

## 1. Getting Started
1. Install and activate WooCommerce.
2. Install and activate NexaFlow Intelligence for WooCommerce.
3. Open **NexaFlow Intelligence for WooCommerce → Settings** and confirm tracking/consent configuration.
4. Start from **Dashboard** for the executive overview.

## 2. Understand the data model
NexaFlow Intelligence for WooCommerce combines consented tracked events with WooCommerce order/customer data. Metrics that require evidence are calculated from observed data; inferred causes are not presented as facts.

## 3. Core modules
- **Analytics:** overview, real-time activity, events, AI Insights, Ask Nexa, Business Intelligence and A/B Testing.
- **Acquisition:** traffic sources, referrals, campaigns, marketing intelligence and attribution.
- **Commerce:** products, inventory, orders, revenue, profit, customers, abandoned carts and cart sync.
- **Conversions:** funnel, goals, checkout and experience intelligence.
- **Audience:** customer journey, customer intelligence, cohorts/retention, RFM and predictive analytics.
- **Behavior:** search, geography, devices and session recordings.
- **Performance:** speed/performance checks and alerts.

## 4. Marketing metrics
Enter actual advertising spend when required. ROAS, ROI, CPA, CAC and LTV:CAC should only be interpreted when attribution coverage and spend data are sufficient.

## 5. Customer and prediction metrics
LTV, RFM, retention and churn/purchase signals are based on available WooCommerce history. Predictive values are explainable statistical signals, not guarantees.

## 6. Ask Nexa
Free Ask Nexa uses local evidence-based intelligence and does not require an external AI API. A provider-neutral adapter is available for future paid AI integrations.

## 7. Privacy
Configure tracking and consent according to the store's legal/privacy requirements. Do not treat inferred behavior as confirmed intent.

## 8. Troubleshooting
If data looks incomplete, check WooCommerce status, tracking settings, consent, date range, historical volume and whether the relevant event is actually being recorded.


## True Profit Intelligence
NexaFlow Intelligence for WooCommerce calculates true profit only when item-level COGS is available. Optional merchant-entered actual shipping cost, payment processing fee, and other order cost are then deducted. Refunds are accounted for separately. Missing costs are never guessed.
