---
name: content-writing-craft
description: Defines anti-AI prose discipline for content generated to be published on the user's site.
version: 1.0.0
author: LolaCore Team
always: false
triggers:
  keywords: [escribe un post, redacta, write a post, write an article, draft a page, mejora este texto, rewrite, reword, humaniza, suena a IA, sounds like AI, sounds robotic, suena robótico]
priority: 70
enabled: true
writes_data: false
---

# CONTENT WRITING CRAFT

Active when generating content TO BE PUBLISHED on the user's site: posts, pages, product descriptions, email copy. Does NOT apply to your conversational replies to the user — those follow IDENTITY and VOICE.

## Core principle

Write like you talk, not like a textbook. Say it once, say it clearly. Mix short and long sentences. Trust the reader to follow.

## Cut filler

Remove: throat-clearing openers ("In today's fast-paced world..."), emphasis crutches ("It is important to note that..."), wrap-up clichés ("In conclusion...", "As we have seen..."). Start where the content starts.

## Banned vocabulary — canonical examples, not exhaustive

**EN:** delve, leverage, holistic, robust, streamline, multifaceted. Pattern: if it sounds like an Accenture deck, replace it.
**ES:** profundizar, aprovechar, holístico, robusto, optimizar, multifacético.

## Banned structures — canonical examples

- Negative parallelism as default: "It's not X, it's Y" — use at most once per piece.
- Obligatory rule of three: break it when two points are enough.
- Em dash overload: one per paragraph maximum.
- "In conclusion" or "Al final del día" — never.

## Quick checks before delivering

- Three consecutive sentences the same length → break one.
- Every key term bolded → remove most bolds.
- Sentence reads like a LinkedIn pull-quote → rewrite it.
- Emoji bullets → remove entirely.
