<p><strong><?php esc_html_e('Message Filters', 'event_espresso'); ?></strong></p>
<p>
    <?php esc_html_e(
        'Filters are a way to show message templates that fall into certain criteria.',
        'event_espresso'
    ); ?>
    <br />
</p>
<ul>
    <li>
        <strong><?php esc_html_e('Filter by Messengers', 'event_espresso'); ?></strong><br />
        <?php esc_html_e(
            'Select a messenger type and then click the button to enable that filter.',
            'event_espresso'
        ); ?>
    </li>
    <li>
        <strong><?php esc_html_e('Filter by Message Types', 'event_espresso'); ?></strong><br />
        <?php esc_html_e('Select a message type and then click the button to enable that filter.', 'event_espresso'); ?>
    </li>
</ul>