<p><strong><?php esc_html_e('Event Espresso Import', 'event_espresso'); ?></strong></p>
<p>
    <?php esc_html_e('This page allows you to import information into Event Espresso.', 'event_espresso'); ?>
</p>
<p>
    <strong><?php esc_html_e('Sample Import File', 'event_espresso'); ?></strong><br />
    <?php esc_html_e(
        'Save time by downloading a sample import file. Then customize that file and import it back into Event Espresso.',
        'event_espresso'
    ); ?>
</p>
<p>
    <strong><?php esc_html_e('Screen Options', 'event_espresso'); ?></strong><br />
    <?php esc_html_e(
        'You can customize the information that is shown on this page by toggling the Screen Options tab. Then you can add or remove checkmarks to hide or show certain content.',
        'event_espresso'
    ); ?>
</p>