<p><strong><?php esc_html_e('Event Tags', 'event_espresso'); ?></strong></p>
<p>
    <?php esc_html_e(
        'You can setup tags for your event. This is optional. To add a tag, enter it into the tag field and click on the Add button.',
        'event_espresso'
    ); ?>
</p>
<p><strong><?php esc_html_e('Event Categories', 'event_espresso'); ?></strong></p>
<p>
    <?php esc_html_e(
        'You can setup event categories for your event. This is also optional. To add a event category, select one from the tabs or click on the Add New Category link and enter a name for your event category and click on the Add New Category button.',
        'event_espresso'
    ); ?>
</p>