=== Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels ===

Contributors: Tatvic, Conversios
Plugin Name: Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels
Plugin URI: https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
Tags: Google Analytics, Google Ads, Facebook Pixel, Conversion Tracking, Woocommerce
Author: Conversios
Requires at least: 4.6
Tested up to: 7.0
Requires PHP: 7.4
Stable tag: 7.2.18
Version: 7.2.18
License: GPLv3
License URI: http://www.gnu.org/licenses/gpl-3.0.html

Track GA4 Analytics, Google Ads, Microsoft Ads, & Conversion with server-side tracking (CAPI) & product feed to improve ROAS, reports for WooCommerce.

==  Description ==

*Improve conversion data accuracy and ad performance with unified tracking, product feeds, server-side tracking, and reporting for WooCommerce.*

WooCommerce All-in-One Conversios Tracking Plugin helps store owners track accurate conversions across **Google Analytics 4 (GA4)**, **Google Ads**, **Microsoft Ads**, **Meta (Facebook)**, **TikTok**, and **Snapchat**, manage multiple product feeds, and view reports in one place using a single plugin solution.

Track **Add to Cart**, **Checkout**, and **Purchase** events across supported advertising platforms. The plugin includes **Conversion API (CAPI)** support for Meta, TikTok, and Snapchat, along with pixel integrations for **12+ marketing and analytics tools**. **Google Ads Dynamic Remarketing** is supported to show personalized product ads across the Google Display Network.

Sync WooCommerce products in real time to **Google Merchant Center**, **Microsoft Merchant Center**, **Meta Catalog**, and **TikTok Catalog** to keep product data up to date and improve Shopping feed approval and visibility.

**Universal Commerce Protocol (UCP)** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme) enables WooCommerce products to be discovered and purchased within **Google Gemini** shopping experiences. Conversios syncs products through Google Merchant Center and tracks purchases using server-side tracking to ensure accurate reporting in GA4 and connected ad platforms. (Requires approved Google Merchant Center account.)

**Order Recovery Engine** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme) helps recover untracked conversions in Google Analytics, Google Ads, and Meta to reduce reporting gaps between WooCommerce and advertising platforms.

Replace multiple plugins for pixels, server-side tracking, product feeds, and reporting with **one unified WooCommerce solution** to reduce costs, simplify setup, and manage marketing performance more efficiently. The plugin is **lightweight, performance-optimized**, and fully compatible with **WooCommerce HPOS (High-Performance Order Storage)**.

**Trusted by 60,000+ stores** to improve attribution accuracy, reduce GA4 vs WooCommerce reporting gaps, and scale campaigns with more reliable data.

In a published WooCommerce case study, a global paint brand improved conversion tracking after implementing Conversios all-in-one plugin. Within weeks, they reported a **90% increase in Meta Ads conversions** and a **50% uplift in Google Ads conversions**, along with reduced GA4 vs WooCommerce reporting gaps. See the case study:
[Global paint brand sees 90% lift in Meta Ads with Conversios](https://www.conversios.io/case-studies/global-paint-brand-sees-90-lift-in-meta-ads-with-conversios-sst/?&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)

== Walkthrough Video ==

Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.

[youtube https://www.youtube.com/watch?v=pRt5JxNfH_Y&t]

== What Problem We Solve ==

WooCommerce store owners often rely on **multiple plugins** to manage Google Analytics 4 (GA4) tracking, Google Ads conversions, Meta CAPI events, product feeds, and reporting. This increases setup complexity, costs, and ongoing management effort.

Sales and conversion data frequently becomes **inconsistent** between WooCommerce and advertising platforms due to **browser restrictions, ad blockers, and fragmented tracking setups**. Product feeds for Google, Meta, Microsoft, and TikTok require regular updates to avoid disapprovals and performance issues.

Marketing reports and insights are spread across **multiple dashboards**, making it difficult to identify gaps and optimize campaigns confidently.

This plugin unifies conversion tracking, server-side tracking, product feeds, and reporting in **one no-code WooCommerce solution**.

Store owners can manage everything from a **single dashboard without developer support**, saving time, reducing costs, and making marketing performance easier to measure and optimize.

== Customer Feedback ==

"Outstanding support. Setup was quick and issues were resolved efficiently."
[@sajava](https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/)

"Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS."
[@boomstudio](https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/)

== Features We Provide ==

**Pixel & Conversion Tracking**

* **Google Analytics 4 (GA4)** integration to track ecommerce and lead events
* **Google Ads** remarketing tag for audience building **(Free)**
* **Google Ads** purchase conversion tracking with **Enhanced Conversions** support [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
* **Google Ads Dynamic Remarketing** to show personalized product ads [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
* **Meta (Facebook & Instagram) Pixel** for ad tracking and conversion optimization
* **TikTok Pixel** and **TikTok Conversions API** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
* **Snapchat Pixel** and **Snapchat Conversions API** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
* **Pinterest Tag** to measure ad performance and user interactions
* **LinkedIn Insight Tag** for conversion tracking and audience insights
* **Microsoft UET** (Universal Event Tracking) for Microsoft Ads reporting and remarketing
* **Microsoft Ads** purchase conversion tracking **(Free)**
* **X (Twitter) Pixel** for website tracking and audience creation
* **Facebook Conversions API (Meta CAPI)**, **TikTok Conversions API**, and **Snapchat Conversions API** support [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)

**Server-Side Tracking [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)**

* Improves accuracy on **Safari and iOS** and on **ad-blocked traffic**
* Supports GA4 server events, Google Ads enhanced conversions, **Meta Conversions API (CAPI)**, and **Snapchat CAPI**
* **Order Recovery Engine** to recover untracked conversions in GA4, Google Ads, and Meta

**Product Feed Management**

* Sync WooCommerce products to **Google Merchant Center** for Shopping ads
* Automatic product feed sync with **Microsoft Merchant Center** (Bing Shopping)
* Product catalog sync to **Meta (Facebook & Instagram Shops)**
* Product feed sync to **TikTok Catalog** for ecommerce ads
* **Real-time updates** for product price, availability, and variants
* **Universal Commerce Protocol (UCP)** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme): Enable WooCommerce products to be discovered and purchased within **Google Gemini** shopping experiences, with server-side tracking for accurate GA4 and ad platform reporting (Requires approved Google Merchant Center account)

**Reporting & Insights**

Most WooCommerce store owners need to check conversions in multiple places like GA4, Google Ads, Meta Ads, and WooCommerce separately, which makes reporting fragmented and time-consuming. Conversios centralizes key reports inside WordPress so you can validate tracking accuracy and monitor performance faster.

View and analyze your data using platform-specific reports, including:

- **GA4 basic reporting** for events and conversions **(Free)**
- **GA4 Ecommerce Funnel reporting** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
- **Google Ads conversion reporting** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
- **Meta Ads conversion reporting** [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)
- **White-label PDF reports** for clients and stakeholders [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme)

These reports help validate tracking accuracy, compare platform data with WooCommerce orders, and identify optimization opportunities more confidently.

**Heatmap and Session Recording Integrations**

* **Microsoft Clarity** for session recordings and heatmaps
* **Hotjar** for session replays, heatmaps, and feedback polls
* **Crazy Egg** for heatmaps and scrollmaps

Have a look at the full feature list over [here](https://www.conversios.io/docs/woocommerce/all-in-one-plugin/features/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme).

== Supported Payment Methods ==

Purchase conversions work with common WooCommerce payment gateways, including:

- **Stripe**
- **PayPal**
- **WooCommerce Payments**
- **Authorize.Net**
- **Razorpay**

**Important:** Purchase tracking works when the payment flow redirects customers to the **WooCommerce Order Received / Thank You page**.

Any payment gateway that returns users to this page after successful payment will be tracked correctly. Server-side tracking in [(Pro)](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme) can help recover some offsite gateway cases.

== Supported WooCommerce Events ==

Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.

**Store and product browsing**
- page_view (page visit)
- view_item_list (category or product list view)
- select_item (product click)
- view_item (product detail page)

**Cart actions**
- add_to_cart (add product to cart)
- remove_from_cart (remove product from cart)
- view_cart (cart page view)

**Checkout steps**
- begin_checkout (checkout started)
- add_shipping_info (shipping method selected)
- add_payment_info (payment method selected)

**Orders and purchase**
- purchase (order completed)
- refund (order refunded)

**Other GA4 engagement events**
- scroll (scroll depth tracking)
- form_submit (form submissions via Contact Form 7, Ninja Forms, Formidable Forms, WPForms, Gravity Forms)
- signup (user sign-up)
- login (user login)
- email_click (email link clicks)
- phone_click (phone number clicks)
- address_click (address or map clicks)
- file_download (file download tracking)
- article_load (content or article load events)

Add to Cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. Get help with us at [info@conversios.io](mailto:info@conversios.io).

== Consent Mode v2 Support ==

Conversios supports **Basic and Advanced Google Consent Mode v2**, along with **Microsoft Consent Mode**, to enable compliant tracking while preserving data quality under **GDPR** and **CCPA**.

**Conversios does not provide a consent banner.** It sends or blocks tracking based on your existing Consent Management Platform (CMP) settings. Compatible CMPs include CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot.

If you want to implement Consent Mode for your store, reach out to [info@conversios.io](mailto:info@conversios.io); configuration and setup will be fully handled by the Conversios team.

== Best Fit for Which Stores ==

* **WooCommerce DTC brands** and stores running paid ads that need more consistent purchase conversion reporting in GA4 and advertising platforms
* WooCommerce stores selling **physical or digital products** where purchase and checkout data is critical for ROAS and campaign optimization
* WooCommerce stores using **multiple ad platforms** and looking to track conversions and manage pixels from one place
* Stores that want to **validate GA4 and ad platform conversions** against WooCommerce orders
* Merchants who prefer a **no-code setup** for conversion tracking, product feeds, and reporting without developer dependency

== Setup in Minutes & Faster Time to Value ==

Get started in about **15 minutes** with a simple **no-code setup**. Conversios combines multi-platform conversion tracking, product feeds, and reporting in one plugin, so you do not need to install or manage multiple plugins.

== Support ==

Need help with setup, event validation, custom cart/checkout, payment gateways, or Consent Mode? Email [info@conversios.io](mailto:info@conversios.io) or chat with us on [WhatsApp](https://wa.me/917284854854).

View step-by-step setup guides:
[Setup Documentation](https://www.conversios.io/docs-category/wpaio/)

You can also use our free tool to quickly check if tracking is working on your site and get an overall website tracking score:
**[Website Tracking Checker Tool](https://www.conversios.io/website-tracking-checker-tool/)**

Pro users get **priority support** with faster responses and **dedicated onboarding assistance**. Most tickets are resolved within **24 hours**. Reach us at [info@conversios.io](mailto:info@conversios.io) or on [WhatsApp](https://wa.me/917284854854).

== Privacy Policy ==

You can view our detailed privacy policy [here](https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme).

== Compatibility ==

Conversios is compatible with the following major plugins:

* Perfect Brands for WooCommerce (for Product Feed)
* YITH WooCommerce Brands (for Product Feed)
* WooCommerce Brands (for Product Feed)
* YITH Multi-Currency Switcher for WooCommerce
* YITH Custom Thank You Page for WooCommerce
* Multi-currency plugins like WOOCS, CURCY, and WBW Currency Switcher
* Consent Management Platforms (CMPs) like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and Cookiebot (for Consent Mode v2)
* Lead generation plugins like Contact Form 7, Ninja Forms, Formidable Forms, WPForms, and Gravity Forms
* WooCommerce High-Performance Order Storage (HPOS)
* WordPress Multisite
* WPML and Polylang for multilingual stores

== Screenshots ==

1. Integration screen showing connected Pixel and Analytics accounts.
2. Pixel & Analytics settings where you add channel IDs for event tracking.
3. Event tracking settings showing the WooCommerce events sent to each platform.
4. General Reports (GA4) screen showing sessions, users, engagement, and top pages.
5. Audience insights screen showing device, country, city, and daily traffic trends.
6. Product Feed screen showing channel connections for Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.

== Installation ==

1. Upload the Conversios plugin folder to the `/wp-content/plugins/` directory.

2. Activate the plugin from the "Plugins" menu in WordPress.

3. Set up Pixel & Analytics Integrations (WordPress Admin → Conversios → Pixel Integrations):
   - **Google Analytics 4 (GA4):** Add your GA4 Measurement ID to enable WooCommerce event tracking.
   - **Google Ads:** Enable the remarketing tag (Free). For purchase conversions (Pro), add your Conversion ID and Conversion Label. You can also enable enhanced conversions (optional).
   - **Microsoft Ads:** Add your Microsoft UET Tag and configure the Purchase conversion goal/ID.

4. Set up other integrations if needed:
   - **Meta (Facebook) Pixel**, **TikTok Pixel**, **Snapchat Pixel**, **Pinterest Tag**, **LinkedIn Insight Tag**, **X (Twitter) Pixel**, **Microsoft Clarity**, **Hotjar**, **Crazy Egg**

5. Sync your product feeds:
   - Connect **Google Merchant Center**, **Microsoft Merchant Center**, **Meta Catalog**, and **TikTok Catalog**.

6. After setup, click **Finish Setup** in the onboarding wizard.

7. View reports inside the plugin (Conversios → Analytics Reports):
   - **General Reports (GA4)** (Free)
   - **eCommerce Reports (GA4)** (Pro)
   - **Google Ads Reports** (Pro)
   - **Meta (Facebook) Reports** (Pro)

8. Explore detailed setup guides:
   - [Google Analytics 4 Setup](https://www.conversios.io/docs-category/woocommerce/?utm_source=wpaioreadme&utm_medium=docs&utm_campaign=aioreadme)
   - [Google Ads Conversions (Pro)](https://www.conversios.io/docs-category/gads/?utm_source=wpaioreadme&utm_medium=docs&utm_campaign=aioreadme)
   - [Microsoft Ads Setup](https://www.conversios.io/docs/set-up-microsoft-advertising-with-conversios-plugin/?utm_source=wpaioreadme&utm_medium=docs&utm_campaign=aioreadme)

9. For common troubleshooting, visit our [FAQ section](https://www.conversios.io/docs-category/woocommerce/?utm_source=wpaioreadme&utm_medium=docs&utm_campaign=aioreadme).

10. Need help? Email [info@conversios.io](mailto:info@conversios.io).

== Frequently Asked Questions ==

= Does Conversios support Google Analytics 4 (GA4)? =
Yes. Conversios integrates with Google Analytics 4 and automatically tracks **15+ eCommerce events** like purchases, cart views, checkouts and sign-ups. Follow our step-by-step setup guide here: [GA4 setup](https://www.conversios.io/docs/how-to-integrate-google-analytics-4-with-conversios-plugin/?utm_source=wpfaqs&utm_medium=ga4&utm_campaign=pluginreadme).

= Can I use Conversios without writing code? =
Yes. The plugin includes a **no-code setup wizard** to connect GA4, Google Ads, Microsoft Ads, Meta Pixel and other pixels in minutes.

= Does Conversios support server-side tracking? =
Yes. Server-side tracking is available in the Pro version. It helps recover conversions lost to iOS restrictions and ad blockers and improves attribution accuracy.

= Is Google Ads remarketing included in Free? =
Yes. The Google Ads remarketing tag is available in the free plan to build audiences. Google Ads purchase conversion tracking is available in Pro.

= Does Conversios support Google Ads Dynamic Remarketing? =
Yes. Dynamic remarketing is available in the Pro version. The plugin sends product identifiers and page types required to show personalized product ads on the Google Display Network. A connected Google Merchant Center feed is recommended.

= Is Microsoft Ads purchase conversion tracking included in Free? =
Yes. Microsoft Ads UET purchase conversions are supported in the free plan.

= Why are events not firing in GA4 or Meta Events Manager? =
Verify your IDs and labels first. Use GA4 DebugView or Meta Test Events to confirm events. If you use caching or security plugins, whitelist Conversios scripts. Ensure orders reach the WooCommerce thank-you page and that consent is granted when using a CMP.

= What should I do if conversions are not showing in Google Ads or Meta? =
Confirm the Conversion ID and Label (Google Ads) or Pixel ID (Meta). Check for caching or script blockers and whitelist Conversios. Validate events in GA4 DebugView, Meta Test Events and Microsoft UET Tag Helper.

= Can I use my own Google Tag Manager (GTM) container? =
Yes. You can use your own GTM container or the pre-configured options provided by Conversios.

= Is Conversios compatible with Consent Mode v2? =
Yes. Conversios supports Google Consent Mode v2 and works with popular CMPs to respect user choices under GDPR and CCPA.

= Will the plugin slow down my site? =
No. Conversios is performance-optimized and uses a lightweight implementation designed to minimize impact on load time.

= Does Conversios work with High-Performance Order Storage (HPOS)? =
Yes. Conversios is fully compatible with WooCommerce HPOS.

= Can I sync product feeds to Google, Microsoft or Meta catalogs? =
Yes. You can sync products to Google Merchant Center, Microsoft Merchant Center and Meta Catalog. TikTok Catalog is also supported.

= Where can I view reports inside the plugin? =
Go to Conversios → Analytics Reports. Tabs include General Reports (GA4, Free), Ecommerce Reports (GA4, Pro), Google Ads Reports (Pro) and Facebook (Meta) Reports (Pro).

= Can I track logged-in users and guest users differently? =
Yes. Conversios tracks both. Pro supports advanced mappings such as user ID and enhanced conversions where applicable and compliant.

= Does Conversios track purchases from third-party payment gateways? =
Yes, as long as the gateway returns to the WooCommerce thank-you page. Server-side tracking in Pro can help recover some offsite gateway cases.

= What is Universal Commerce Protocol (UCP)? =
Universal Commerce Protocol allows WooCommerce products to be discovered and purchased within Google Gemini. Conversios enables this by syncing your product catalog with Google Merchant Center and tracking purchases originating from Google Gemini using server-side tracking, so conversions are accurately reported in GA4 and supported ad platforms.

= Is Universal Commerce Protocol (UCP) included in the free plugin? =
No. Universal Commerce Protocol (UCP) is available only as part of the Conversios [Server-Side Tracking (SST) Pro plan](https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme).

= Do I need Google Merchant Center for UCP? =
Yes. An approved Google Merchant Center account is required, as product data is synced through Merchant Center for Google Gemini shopping experiences.

= What is Order Recovery Engine? =
Order Recovery Engine is a Pro feature that recovers untracked conversions in Google Analytics, Google Ads, and Meta. It helps close reporting gaps between WooCommerce backend data and advertising platform reports.

= Can I customize which events are tracked? =
Yes. You can enable or disable GA4, Ads and Meta events in settings. Pro adds advanced controls and custom mappings.

= Will server-side tracking work on Safari and iOS browsers? =
Yes. Server-side tracking helps maintain measurement on Safari, iOS and ad-blocked browsers by sending server events.

= How can I ensure data privacy and comply with GDPR using Conversios? =
Conversios integrates with popular CMPs such as CookieYes, GDPR Cookie Compliance, Real Cookie Banner and Cookiebot, and supports Consent Mode v2 to manage data collection based on consent.

= What happens if my website has a caching plugin enabled? =
Whitelist Conversios scripts and exclude key endpoints from caching to ensure events are sent correctly.

= Where can I report a bug or request a new feature? =
Open a support thread on WordPress.org or email [info@conversios.io](mailto:info@conversios.io).

== Changelog ==

= Conversios 7.2.17 =
May 04, 2026

* Feature Preview: Order Recovery Engine - Recover the untracked conversions in the Google Analytics, Google Ads and Meta.

= Conversios 7.2.15 =
February 02, 2026

* Added Universal Commerce Protocol (UCP) support under Server-Side Tracking (Pro) for Google Gemini shopping experiences.

= Conversios 7.2.14 =
December 01, 2025

* Improved compatibility with WordPress Multisite setups.
* Enhanced compatibility with WPML and Polylang for multilingual stores.
* Improved Google Tag Manager (GTM) DataLayer for more accurate event tracking.

= Conversios 7.2.13 =
Nov 05, 2025

= Security Fix =
* Improvement: Improved nonce verification in public AJAX requests to enhance access control.

= Conversios 7.2.9 =
Sept 03, 2025

= Enhancements =
* Product Feed Manager: smoother setup flow across Google Merchant Center, Microsoft Merchant Center, Meta Catalog and TikTok Catalog.
* Improved attribute and category mapping UI.
* Easier schedule management for feeds; more reliable status refresh.

= Conversios 7.2.8 =
July 5, 2025

= Changes =
* Removed Google Ads Customer Match and all campaign management pages (Google Ads and Microsoft Ads) from the UI.
* Updated settings labels and documentation to clarify plan scope:
  - Google Ads remarketing tag is Free.
  - Google Ads purchase conversions and Dynamic Remarketing are Pro.
  - Microsoft Ads purchase conversions are Free.

= Conversios 7.2.7 =
July 1, 2025

= Enhancements =
* Automated Microsoft Ads Conversion Tracking: Set up Microsoft Ads conversion tracking automatically without hassle.

= Conversios 7.2.5 =
May 1, 2025

* Automated Microsoft Ads Conversion Tracking: Set up Microsoft Ads conversion tracking automatically without hassle.

= Conversios 7.2.4 =
March 18, 2025

* Google Ads Customer Match List: Upload and manage customer data for advanced segmentation and targeted Google Ads campaigns.

= Conversios 7.2.3 =
February 26, 2025

* Microsoft Bing Marketing Integration: Connect WooCommerce to Microsoft Bing and Microsoft Merchant Center to showcase products across the Microsoft network.

= Conversios 7.2.1 =
February 3, 2025

* WordPress Event Tracking: Added scroll depth, file downloads, blog author views, user login, and signup tracking for complete activity insights.

= Conversios 7.2.0 =
January 17, 2025

* UI/UX Enhancements: Improved plugin navigation and setup flows for a smoother user experience.

= Conversios 7.1.7 =
September 27, 2024

* Google Ads Reporting: Added detailed insights for campaign performance tracking.
* Enhanced Campaign Management: Simplified the Google Ads campaign setup and optimization process.

= Conversios 7.1.0 =
June 20, 2024

* E-commerce & Lead Tracking: Enabled tracking for WooCommerce events and lead generation actions like form submissions and email clicks.
* Google Ads Enhanced Conversions: Added better attribution for purchase and form submission events.

= Conversios 7.0.0 =
February 6, 2024

* Major UI Overhaul: Revamped dashboard and setup wizards for better onboarding.
* New Integrations: Added TikTok Events API and Snapchat Conversions API.
* Performance Max Campaigns: Launch and manage PMax campaigns from within the plugin.

= Conversios 6.8.0 =
October 31, 2023

* New Tracking Options: Integrated Hotjar, Microsoft Clarity, Crazy Egg, and Bing Ads tracking.
* HPOS Compatibility: Seamless event tracking support for WooCommerce High-Performance Order Storage.

= Conversios 6.6.0 =
September 18, 2023

* TikTok Integration: Added TikTok Catalog sync and event tracking to improve campaign performance.

= Conversios 6.3.4 =
June 28, 2023

* Server-Side Tracking: Introduced GTM-based server-side tagging for GA4, Facebook CAPI, and Google Ads.

= Conversios 6.2.0 =
May 31, 2023

* E-Commerce Reports: New dashboard with insights from GA4 and Google Ads.
* Performance Improvements: Optimized script execution for faster site speed and tracking accuracy.

= Conversios 5.2.0 =
December 27, 2022

* Facebook CAPI Integration: Advanced server-side event tracking for Facebook.
* Product Sync Enhancements: Improved sync reliability for Google Merchant Center.

= Conversios 5.0.0 =
October 20, 2022

* Google Tag Manager Integration: One-click setup for GA4, Google Ads, and multiple pixels using GTM.
* Dynamic Remarketing: Enhanced tag logic for better ad personalization and retargeting.

= Conversios 4.9.0 =
September 8, 2022

* Custom GA4 Event Tracking: Add and manage custom events on WooCommerce product and checkout pages.
* Product Sync Optimization: Better scheduler for syncing with Google Merchant Center.

= Conversios 4.8.0 =
June 20, 2022

* Performance Max Campaigns: Launch PMax campaigns directly from the plugin interface.
* Campaign Reporting: View performance metrics like clicks, cost, conversions, and revenue.

= Conversios 4.7.0 =
April 5, 2022

* Facebook Pixel Conversion Tracking: Track events like Page View, Add to Cart, Checkout, Purchase, and Search.
* Multi-Currency Support: Added compatibility with popular WooCommerce currency switcher plugins.

= Conversios 4.6.0 =
January 26, 2022

* GA4 Dashboard: Introduced a dedicated dashboard for Google Analytics 4 e-commerce reports.
* Product Sync Enhancements: Added support for custom attributes such as brand and GTIN.

= Conversios 4.3.0 =
September 29, 2021

* Campaign Performance Insights: Added metrics for Google Ads campaigns, including clicks, cost, conversions, and sales.
* Improved Google Authentication: Enhanced token handling and OAuth flow stability.

= Conversios 3.0 =
March 8, 2021

* Standalone GA4 Tracking: Added Google Analytics 4 (GA4) tracking for WooCommerce events.
* Dynamic Remarketing: Automated tags for view_item_list, view_item, add_to_cart, and purchase events.
* Google Shopping Solution:
  1. Product sync with Google Merchant Center.
  2. Smart Shopping campaign creation and reporting.
  3. Google Ads and Merchant Center account linking.
* Merchant Center Enhancements: Improved site verification and domain claim.
* WooCommerce Compatibility: Enhanced support for WooCommerce 5.0.0.

= Conversios 1.0.10 =
* Introduced local currency settings.
* Tracked impressions, product clicks, and add-to-cart events for homepage featured and recent product sections.
* Enhanced tracking for related product sections on product pages.
