# Getting Started with ClaimPrism

ClaimPrism helps WordPress and WooCommerce teams detect environmental marketing claims that may need human review, organize supporting evidence, and govern approved wording over time.

ClaimPrism is a risk-screening and workflow tool. It does **not** certify claims, determine legal compliance, or replace legal review.

## 1. Install ClaimPrism

1. In WordPress Admin, go to **Plugins > Add New > Upload Plugin**.
2. Upload the ClaimPrism ZIP package.
3. Activate ClaimPrism.
4. Open **WooCommerce > ClaimPrism** when WooCommerce is installed, or **Tools > ClaimPrism** otherwise.

On a first installation, ClaimPrism shows a short onboarding panel explaining the workflow before the first scan.

## 2. Run the first scan

Select **Scan store now** or **Run your first scan**.

ClaimPrism scans supported WordPress/WooCommerce content for deterministic environmental-marketing risk signals, including supported titles, descriptions, common SEO metadata and image alt text.

A finding is a screening signal for human review. It is not a certification, legal conclusion or compliance verdict.

## 3. Review findings

After a scan, the dashboard prioritizes detected signals and shows the content, detected wording, context and source information available to the current edition.

If no findings are detected, ClaimPrism keeps the completed scan state and will continue to re-check supported content when it is saved and during future scans.

### Free edition

The Free edition is designed to provide useful detection and prioritization without a purchase. It includes the core scanning experience and the dashboard needed to identify environmental marketing signals that may deserve attention.

When useful, the dashboard explains what Pro adds without changing or hiding the Free scanning result.

## 4. What ClaimPrism Pro adds

ClaimPrism Pro extends detection into an operational governance workflow.

### Review workflow

- assign reviewers;
- record review status and internal notes;
- preserve append-only review history;
- filter larger review queues;
- apply supported bulk review actions;
- export workflow-aware CSV data.

### Evidence Repository

- link supporting URLs or WordPress media items to findings;
- add evidence notes;
- track review/expiry dates;
- surface evidence lifecycle alerts.

### Monitoring and reports

- track new, recurring and removed findings across full scans;
- inspect finding-level monitoring history;
- schedule supported scans;
- generate operational review reports and CSV exports.

### Claim Governance

Claim Governance groups repeated usages around a stable governed claim and exposes the lifecycle:

`Detected → Evidence required → In review → Approved → Monitoring → Re-review`

The workspace can combine:

- governed claim identity and lifecycle metadata;
- known usage locations;
- source-location context;
- Review/Evidence summaries;
- approved wording context;
- deterministic semantic drift signals;
- controlled approved-wording reuse proposals.

`Approved` is an internal workflow state. It does not mean that ClaimPrism has certified the wording or determined legal compliance.

## 5. A practical operating workflow

A typical team can use ClaimPrism as follows:

1. Run a scan and review the highest-priority findings.
2. Decide which findings require evidence or additional human review.
3. In Pro, assign reviewers and link supporting evidence.
4. Record the internal governance decision and approved wording where appropriate.
5. Monitor usages and drift over time.
6. Re-review when evidence expires, wording changes or the team decides a fresh review is required.

ClaimPrism keeps machine-generated screening signals separate from human decisions and audit history.

## 6. Privacy and processing

Claim scanning is performed locally in WordPress; scanned catalog/page content is not sent to an external ClaimPrism analysis service.

ClaimPrism uses the Freemius SDK for licensing, account management, updates, checkout and optional usage telemetry. Freemius presents the applicable consent/account controls in WordPress before optional telemetry is enabled.

## 7. Important limitations

ClaimPrism should be treated as decision support, not a legal authority. Automated screening can produce false positives or miss context that a human reviewer would consider relevant.

Legal assessment may depend on the exact claim, evidence, presentation, jurisdiction, audience and surrounding circumstances. ClaimPrism does not replace qualified legal advice.