---
id: seed:copy-patterns/job-listing
title: Job listing / careers page copy patterns
source_type: seed_copy
priority: warm
---

Job listing copy converts qualified candidates by communicating culture, growth, and role specifics. The goal is self-selection — repel wrong-fit applicants while attracting right-fit ones.

---

**Job listing headline patterns:**

| Pattern Type | Template | Example |
|--------------|----------|---------|
| Role + level | "{Role} — {Level}" | "Senior Engineer — Growth Platform" |
| Impact-led | "{Verb} the {outcome}" | "Build the tools 10,000 developers use daily" |
| Culture-forward | "{Adjective} team seeks {role}" | "Fast-moving team seeks senior product designer" |
| Company stage | "{Role} at {stage} startup" | "Backend engineer at Series A startup" |

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**Job header section copy:**

**Role summary templates:**
1. Impact-led: "You'll own the systems that process millions of requests daily and directly impact the experience of our 50,000+ users."
2. Culture-led: "Join a team that ships fast, thinks deeply, and genuinely cares about developer experience."
3. Growth-led: "This role grows with you — we expect senior engineers to become tech leads within 18 months."

**About the role section:**
- Reports to: {Manager title}
- Team size: {N} people
- Location: {City} / Remote / Hybrid
- Type: Full-time

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**Responsibilities section copy:**

**Verb-led bullet templates:**
- "Own {system/process} end-to-end"
- "Design and implement {feature/capability}"
- "Collaborate with {team} on {initiative}"
- "Mentor {junior team members}"
- "Drive {decision/process} improvements"

**Examples:**
- "Own the authentication and permissions system serving 100+ enterprise clients"
- "Collaborate with Design and Product to ship the new dashboard experience"
- "Lead quarterly infrastructure reviews with Engineering leadership"

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**Requirements section copy:**

**Level-qualified templates:**

| Level | Requirement Pattern |
|-------|---------------------|
| Junior | "1-2 years experience in {technology}" |
| Mid | "3+ years building {type} systems" |
| Senior | "5+ years with {technology}, including {specific skill}" |
| Lead | "Proven track record leading {type} initiatives" |

**Must-have vs nice-to-have:**

Split into two lists. Must-haves get honest weight.

Must-haves:
- 3+ years building production {systems}
- Proficiency in {primary language}
- Experience with {key technology}
- Track record of {specific achievement}

Nice-to-haves:
- Experience at {type} companies
- Open source contributions
- {Specific domain} knowledge

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**Benefits section copy:**

**Standard benefits copy:**
- "Competitive salary + equity"
- "Health, dental, vision insurance"
- "401(k) with 4% match"
- "Unlimited PTO (with 3-week minimum)"
- "Home office setup budget"
- "Annual learning & development budget"

**Company-specific perks:**
- "Work from anywhere — we have no headquarters"
- "Quarterly team offsites in fun locations"
- "Dog-friendly office in {city}"
- "Monthly massage or wellness stipend"
- "Parental leave: 16 weeks primary, 8 weeks secondary"

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**About company section copy:**

**Company description templates:**

1. Mission-forward: "We believe developer tools should be invisible — they just work. That's what we're building."
2. Problem-focused: "Every engineering team spends 30% of their time on deployment friction. We fix that."
3. Trajectory-led: "Series B, $40M raised. Growing 3x year-over-year. 80 employees across 12 timezones."

**Culture description templates:**
- "We move fast without breaking things. Shipping is a habit, not an event."
- "Real ownership, real autonomy. Senior engineers make architectural decisions."
- "Transparent by default — we share financials, strategy, and failures openly."

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**Application CTA copy:**

| CTA Text | Best For |
|----------|----------|
| "Apply for this role" | Single position page |
| "Join our team" | Multiple openings |
| "Start your application" | Longer application forms |
| "Send us your work" | Portfolio-heavy roles |

**Application page copy:**
- "It takes 10 minutes to apply."
- "We respond to every application within 5 business days."
- "No cover letter required — just tell us what you've built."

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**Jobs page / careers page copy:**

**Page header patterns:**
- "Join us" (minimal)
- "Build the future of {category} with us"
- "We're hiring"

**Department filter copy:**
- Engineering & Product
- Design & Research
- Marketing & Sales
- Operations & Support

**Opening copy (before listing):**
- "We build tools that make developers' lives better. Join us."
- "80 people. 12 timezones. One mission: make deployment friction disappear."

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**Senior role copy additions:**

For senior/lead roles, add:

**Leadership expectations:**
- "This role leads a team of 4-6 engineers"
- "You'll make architectural decisions for the entire platform"
- "Expected to mentor senior engineers and grow into tech lead"

**Compensation transparency:**
- "Salary range: $X - $Y (DOE)"
- "Equity: {X}% vested over 4 years"
- "Total compensation considers base + equity + benefits"

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**Equal opportunity disclaimer:**

" {Company} is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees."

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**Copy rules for job listings:**

- Be specific about technology stack
- Be honest about level/expectations
- Show culture through details (remote-friendly, no-hierarchy)
- Sell the company without overselling
- Make application friction low
- Don't use gendered language
- Proofread carefully — errors signal carelessness