## Profit & Loss Statement Widget

The Profit & Loss Statement widget displays a comprehensive financial statement showing revenue, costs, expenses, and profit in a traditional accounting format. This is a specialized widget that provides a complete profit breakdown.

### When to Use

- Create formal financial reports for stakeholders, investors, or accountants
- Show complete profit breakdown from gross revenue to net profit
- Display all cost and expense categories in one place
- Generate period-end financial summaries (monthly, quarterly, annual)
- Understand complete profit waterfall (where revenue goes)

#### Configuration Options

### Content Settings

#### Title (Required)

Default: "Profit & Loss Statement"

Examples: "January 2024 P&L", "Q4 Financial Summary", "Annual Income Statement"

### Metric (Auto-configured)

Value: Automatically set to profit_loss_statement_data

Note: This widget has a fixed data source - it always shows the complete P&L breakdown

#### Design Settings

### Responsive Width

Recommended: Full width (12 columns) - P&L statements need horizontal space

#### Color Theme

Options: Blue, Green, Purple, Orange, Red, Gray

Default: Green (financial statements traditionally use green)

### Advanced Settings

#### Enable Real-Time Data

Options: On/Off

When enabled: P&L refreshes every 30 seconds

Use for: Live monitoring dashboards

### P&L Statement Structure

### What's Displayed

The widget shows a complete profit waterfall:

    	┌─────────────────────────────────────────┐
    │   PROFIT & LOSS STATEMENT               │
    │   Period: January 1 - January 31, 2024 │
    ├─────────────────────────────────────────┤
    │ REVENUE                                 │
    │   Gross Revenue          $50,230        │
    │   Less: Refunds          ($1,450)       │
    │   Less: Discounts        ($2,300)       │
    ├─────────────────────────────────────────┤
    │   Net Revenue            $46,480   100% │
    │                                         │
    │ COST OF GOODS SOLD                      │
    │   Product Costs          $18,592    40% │
    │   Shipping Costs          $2,324     5% │
    │   Payment Gateway Fees    $1,394     3% │
    │   Custom Order Costs        $465     1% │
    ├─────────────────────────────────────────┤
    │   Total COGS            $22,775    49% │
    │                                         │
    │ GROSS PROFIT            $23,705    51% │
    │                                         │
    │ OPERATING EXPENSES                      │
    │   Rent & Facilities       $3,000     6% │
    │   Software & Tools          $850     2% │
    │   Marketing (non-ads)     $1,200     3% │
    │   Salaries & Personnel    $8,500    18% │
    │   Professional Services     $600     1% │
    │   Other Operating           $450     1% │
    ├─────────────────────────────────────────┤
    │   Total Operating Exp.  $14,600    31% │
    │                                         │
    │ ADVERTISING SPEND                       │
    │   Facebook Ads            $2,500     5% │
    │   Google Ads              $1,800     4% │
    ├─────────────────────────────────────────┤
    │   Total Ad Spend         $4,300     9% │
    │                                         │
    │ NET PROFIT               $4,805    10% │
    ├─────────────────────────────────────────┤
    │ Key Metrics:                            │
    │   Gross Margin: 51%                     │
    │   Operating Margin: 20%                 │
    │   Net Margin: 10%                       │
    │   ROAS: 4.8                             │
    └─────────────────────────────────────────┘

#### Statement Sections Explained

### Revenue Section

- Gross Revenue: All order totals including tax
- Refunds: Money returned to customers
- Discounts: Coupon and discount amounts
- Net Revenue: What you actually kept from sales

### Cost of Goods Sold (COGS)

- Product Costs: Cost to acquire/produce products
- Shipping Costs: Fulfillment and delivery costs
- Payment Fees: Credit card processing fees
- Custom Costs: Any additional per-order costs
- Total COGS: Sum of all direct order costs

### Gross Profit

Formula: Net Revenue - Total COGS

What it means: Profit before operating expenses and advertising

Benchmark: Healthy eCommerce stores target 40-60% gross margin

### Operating Expenses

- Rent & Facilities: Office, warehouse, utilities
- Software & Tools: Subscriptions and software
- Marketing: Non-ad marketing costs
- Salaries: Employee and contractor costs
- Professional Services: Accounting, legal, consulting
- Other: Miscellaneous operating costs

### Advertising Spend

- Facebook Ads: From Facebook Ads integration
- Google Ads: From Google Ads integration
- Other Platforms: Manually added ad costs

### Net Profit

Formula: Gross Profit - Operating Expenses - Ad Spend

What it means: True take-home profit after ALL costs

Benchmark: Target 10-25% net margin for sustainable eCommerce

#### Key Metrics at Bottom

### Gross Margin

Formula: (Gross Profit / Net Revenue) × 100

Shows: Profitability before overhead

#### Operating Margin

Formula: ((Gross Profit - Operating Expenses) / Net Revenue) × 100

Shows: Profitability before advertising

### Net Margin

Formula: (Net Profit / Net Revenue) × 100

Shows: Overall business profitability

#### ROAS

Formula: Net Revenue / Ad Spend

Shows: Return on advertising investment

### Example Use Cases

#### Monthly Financial Review

Create P&L for each month:

- Date range: This Month
- Compare to: Previous Month
- Share with team/investors

### Quarterly Board Report

Formal financial statement:

- Date range: This Quarter
- Compare to: Previous Quarter
- Export as PDF for board meetings

#### Annual Tax Preparation

Year-end financial summary:

- Date range: This Year
- Complete breakdown of all revenue and expenses
- Share with accountant

### Budget vs Actual

Compare actual performance to budget:

- P&L shows actuals
- Compare each line to budgeted amounts
- Identify variances

#### Best Practices

### Report Context

- Use in formal financial reports
- Include at end of comprehensive reports
- Create dedicated P&L report template

#### Date Range Selection

- Use complete periods (full months, quarters, years)
- Enable period comparison to show trends
- Avoid partial periods for cleaner statements

### Sharing

- Export as PDF for professional appearance
- Include report title heading (H1) above P&L widget
- Add date and period information

#### Regular Review

- Generate monthly P&L for trend analysis
- Compare to industry benchmarks
- Use to identify cost-cutting opportunities

### Interpreting the P&L

#### Healthy Ratios

Good signs:

- Gross margin 40-60%
- Operating expenses under 35% of revenue
- Ad spend 10-20% of revenue
- Net margin 10-25%

### Warning Signs

Watch for:

- Gross margin under 30% (pricing or cost issues)
- Operating expenses over 45% (overhead too high)
- Ad spend over 30% without proportional returns
- Net margin under 5% (barely profitable)
- Negative net profit (losing money)

### Trend Analysis

Compare P&L month-over-month:

- Revenue growing, profit flat: Costs rising too fast
- Revenue flat, profit growing: Improving efficiency (good!)
- Margins expanding: Better pricing or cost control
- Margins shrinking: Investigate cost increases

### Customization Limitations

Note: P&L widget has minimal customization by design - it follows standard accounting format

- Cannot remove or reorder sections
- Cannot change calculations
- Categories are automatically populated from your data
- Format is standardized for consistency

This is intentional: Ensures P&L statements are comparable across periods and meet accounting standards

#### Exporting P&L

### PDF Export

- Professional formatting maintained
- Perfect for sharing with accountants
- Suitable for printing

#### CSV/Excel Export

- Each line item becomes a row
- Amounts in separate column
- Percentages in another column
- Easy to import into accounting software

### Related Widgets

- Metric List Widget - Simpler metric display
- Simple Table Widget - Category breakdowns
- Creating Custom Reports